VERDANT BREWING CO Lightness Illusion - 440ml
Product Details
The new heavy hitter of the Colour Theory family: Lightness Illusion. This 8% DIPA rounds out the series with a deep, complex journey. By elevating the ABV and hop saturation, we’ve brought forth waves of joyous tropical fruits floating atop a dank, brooding, and wonderfully complex underbelly all thanks to Nectaron, Idaho 7 and Citra!
For this label, our Creative Director took inspiration from the famous Munker illusion, a phenomenon in which the perceived colour of an object shifts drastically depending on the surrounding stripes. Your brain rewrites the data based on the background. Looking at the label, you’d swear you’re seeing different colours, but each shape is the exact same shade of blue.
BREWERY INFO
VERDANT BREWING CO
In 2014, we started Verdant to make beers that we love. Nothing’s changed. It’s still about taste, quality, and all ’round deliciousness. Think juicy, hoppy, unfiltered, hazy beers that are always vegan! That’s us. Apart from the vegan bit. We’re bad at being vegan, but our beers are great at it. We’re independent, and always will be - that way we can continue to push boundaries and make beer we love, and hopefully you will love them too.
Verdant began life back in Autumn 2014 when homebrewers Adam and James teamed up with Rich to craft US-inspired beers that weren’t available locally. Since then the team has continued to grow alongside the demand for our beer! Over the past few years we’ve become synonymous with hop-forward beer styles including pale ale, India pale ale (IPA) and double IPA (DIPA). Our ethos revolves around brewing the flavour-packed beers we love to drink, and ensuring that beer lovers across the U.K. have access to delicious, quality-driven releases week after week.
Hoppy, juicy, hazy, unfiltered, vegan-friendly beers! When Verdant began to bloom back in 2014, we decided that our focus would be hop-forward beers inspired by the New England craft beer scene. Over the last few years we’ve continued to develop both our core offerings such as Headband and Lightbulb, and special releases. We’ve placed an emphasis on balance and drinkability while taking inspiration from the beers of both the East and West Coasts of the United States.
