BUY HACKER PSCHORR OKTOBERFEST
Crown Prince Ludwig I of Bavaria's 1810 wedding celebration in Munich, for which special brews were commissioned by Josef Pschorr and other local brewers, marked the inception of Oktoberfest.
Oktoberfest's role extends beyond mere festivity; it is a cornerstone of cultural heritage, community cohesion, economic prosperity, and international goodwill. Through its celebration, Munich not only honours its past but also projects a vibrant, welcoming image to the world.